Ultimate Blonde Shampoo

Ultimate Blonde Shampoo is a concentrated, sulfate-free, gentle cleansing shampoo. Sulfate free shampoos lather less than traditional shampoos with strong surfactants.

When shampooing with Ultimate Blonde Shampoo, start with thoroughly wet hair. Dispense the shampoo into your hand and add water to create a light foam before applying it to the hair. Gently massage the shampoo to cleanse the hair and scalp. You will find you need less shampoo with the sulfate free formula! Add more water if more lather is desired. Rinse well and shampoo a second time. You will see a luxurious lather with the second shampoo on clean hair! Be sure to rinse well. For optimal results, follow with Ultimate Blonde Conditioner.

Water (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Glyceryl Stearate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Fragrance (Parfum), Heptyl Glucoside, Glycol Distearate, Panthenol, Tocopherol, Hydrolyzed Keratin, Hydrolyzed Quinoa, Aloe Barbadensis Leaf Juice*, Argania Spinosa Kernel Oil, Arginine, Serine, Alanine, Glycine, Valine, Acid Violet 43, Cocos Nucifera (Coconut) Oil*, Threonine, Proline, Histidine, Isoleucine, Phenylalanine, Aspartic Acid, PCA, Sodium PCA, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Lactate, Polyquaternium-73, Polyquaternium-7, Sodium Hydroxypropylphosphate Decylglucoside Crosspolymer, Sodium Stearoyl Lactylate, Cocamidopropyl Hydroxysultaine, Tin Oxide, Mica, Hexylene Glycol, Butylene Glycol, Propanediol, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Citric Acid, Linalool, Benzyl Alcohol, Ext. Violet 2 (CI 60730), Titanium Dioxide (CI 77891)

• Luxurious lather without sulfates
• New fragrance
• Hydrolyzed keratin remains
• New Hydrolyzed quinoa - conditioning ingredient
• Increased violet deposits to reduce unwanted warmth in the hair